Looking around and all I see
Is a big crowd that's product of me
Kendrick is talking about his fans that gather to see him because they love his music and what he’s about.
He’s lookin' around at the party he’s at and all he sees is products of section.80
These lines are a response to the charges Kendrick’s just been making about the apathy and general listlessness of a generation strung out on convenience. While they’ve all been slaves to drugs, video games and instant gratification, he’s been working on his craft and his art. The result is that he receives gratification (the adulation and support of others) far beyond anything 99% of his generation are likely to experience. Stating that “that’s a product of me” is a well-earned acknowledgement that he has made himself.
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