Cause when you try hard
That's when you die hard

from Kanye West – Can't Tell Me Nothing Lyrics on Rap Genius

Meaning

Yeezy is saying that the harder you try to achieve your goal, the harder you’re going to fall once you achieve it. When something is contrived, the results are always disastrous.

The same is true when you don’t achieve your goals. When you work really hard, put tons of effort and try your hardest to reach a goal, it makes it really, really hard on you when you don’t end up successful in the end (death).

Life’s just kind of sad, isn’t it?

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