In Adidas, with some short shorts, B-O-O all over me
Childish has long lauded his affinity for Rod Lavers and often wears shorts of vintage nature whose hemline is way above the knees. B-O-O stands for Band of Outsiders, a beta male clothing line that makes some very nice ties.
Boo is also a pet name for a woman, so the line is a double entendre.
Also, Bonfire, as well as CG’s other hit Freaks and Geeks were both featured in Adidas commercials:
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