Some say the blacker the berry, the sweeter the juice

from 2Pac – Keep Ya Head Up Lyrics on Rap Genius

Meaning

Tupac echoes the sentiment that black is beautiful, a cause that encourages blacks to be proud of their race and heritage. In this case, the berry and juice metaphor translates literally to saying that darker women are proportionately more desirable, an idea that ran directly counter to a culture that often appears to consider lighter-skin as a mark of beauty

In the Jungle Brothers song “Black Woman,” they say: “the darker the berry, the sweeter the juice”, so Tupac may be referring to that line.

The Blacker the Berry is also a novel about negro life by Wallace Thurman. Alva is a man who uses woman for monetary gain and Alva feels that Emma Lou is just as squeezable as any other woman. He feels Emma Lou will be so much easier and always willing to give because she is not the right type of Black woman, she has a dark complexion, which is not at all considered beautiful of desirable. Hence, the blacker the berry the sweeter the juice.

Also, some say that hustling a dark skinned woman is much easier because she doesn’t get a lot of action so when she does she will do anything to hold on to eat… Sweet

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