Swag's the brand, open a can

from Shabazz Palaces – An echo from the hosts that profess infinitum Lyrics on Rap Genius

Meaning

The concept of ‘Swag’ had grown to become one of the most consuming trends in mainstream hip-hop at the time this rhyme was conceived. Record execs trying to promote their next cookie-cutter rapper will push whatever’s “going down in the streets”, and right now, that’s it; open a can and bake yourself another batch of cookie-cutter rappers.

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