Swag's the brand, open a can
The concept of “swag,”* had grown to one of the most consuming trends in mainstream hip-hop at the time rhyme was written. Record execs trying to promote their next cookie-cutter rapper will push whatever’s “going down in the streets”, and right now, that’s it; open a can and bake yourself another batch of cookie-cutter rappers.
*Explicitly vocalized, not merely just having it—that shit’s been around.
To help improve the meaning of these lyrics, visit "An echo from the hosts that profess infinitum" by Shabazz Palaces Lyrics and leave a comment on the lyrics box