Like Prudential, all these smokers want a piece of the rock

from Rhymefest (Ft. Kanye West) – On 10 in a Benz Lyrics on Rap Genius

Meaning

Prudential Financial, a Fortune 500 insurance company that once used the slogan: “Own a Piece of the Rock"
The company uses the Rock of Gibraltar as its logo.

When he says “smokers” he’s referring to crackheads that want crack (slang: rock).

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