No cheap cologne whenever I “shh-shh”
Success never smelled so sweet
Jay uses alliteration to express his distaste in cheap cologne. Because he’s, you know, successful.
He puns here on the cliche “the sweet smell of success”, one of the few cliches with its own movie
The “shh-shh” is a cologne spritz onomatopoeia
The one Michael Jordan reference Jay-Z won’t make
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