Started a little blog just to get some traffic
Old folks’ll tell you not to play in traffic
A million hits and the web crashes, damn!
Old folks say not to play in traffic as in the road. Why? Because it might cause wrecks. Old folks probably aren’t familiar with the term traffic used to describe people on the internet, also known as the web.
Here, Ye seems to be referring to an incident where information about his clothing line leaked, overwhelming the Internet
There was another incident during the summer of 2007 (right before Graduation dropped) when Kanye started KanyeUniverseCity.com, a site that included a personal blog of Ye. It showed off his favorite objects/clothes, as well as rants and ramblings from his mind. Once people discovered that he was truly the voice speaking on the site, numerous blogs and websites linked to it, driving tons of traffic to it. It subsequently crashed.
The “traffic” language here refers back to the drug metaphor of the previous lines
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