Invisibly set, the Rolex is faceless
Invisibility and Facelessness
Invisible settings are used to hide the metal and show only the diamonds in jewelery. But a Rolex like any watch usually has a face, the part where you can read the time. Here the diamonds are so bright they render the Rolex faceless, essentially defeating its purpose.
This serves as a reminder that the cliched ambitions of consumerist culture—Rolexes, wealth, money, etc.—can ultimately become self-defeating.
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