The force is centripetal

from Masta Ace – Born to Roll Lyrics on Rap Genius

Meaning

Imaginary force that occurs when turning at a high speed in a vehicle or a roller coaster. It is actually just the inertia of your body trying to keep in a straight line while your vehicle is changing direction. The real force acting on you while you are turning is centripetal force, which acts towards the inside of the turn.

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