These rappers finally get some fame, and think they got it locked
After your album flop, nigga you gon be on Koch

from Z-Ro – From The South Lyrics on Rap Genius

Meaning

E1, formerly known as Koch, is an independent record label that developed a reputation for signing rappers after being dropped from major labels. Because of this, 50 Cent once called it the “artists graveyard.” Flip’s prediction has so far proven fruitless; as of late August 2010, Wall is still signed to Warner Bros./Asylum Records despite releasing several albums that didn’t meet the commercial peak of The People’s Champ

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