Human beings in a mob
What's a mob to a king? What's a king to a God?
What's a God to a non-believer who don't believe in anything?

from Kanye West (Ft. Frank Ocean & Jay Z) – No Church in the Wild Lyrics on Rap Genius

Meaning
  1. On face value it is referring to ideas such as Great Chain of Being, a hierarchy of life with God at the top and kings above all other humans. Asking “what’s a God to a non-believer” is a way of subverting the chain. Not only is the non-believer not ruled by God, to him he doesn’t even exist.

  2. The more subtle message implied is that power derives from belief. The humans in the mob are only less powerful than the king because they believe that they are less powerful. The same can be argued with the other two comparisons, that political and religious systems thrive only as long as people continue to believe in them.

  3. The chain could refer to status in the rap game, saying they are not at the top, but capable of getting there- just as a single man can defeat a god. Note that Kayne’s earlier albums had more human roots, while in Watch the Throne he begins to compare himself to a king and a god.

This album is very concerned with power, something both Jay-Z and Kanye have discussed in their previous work (most obviously on Kanye’s Power).

Let’s not forget also that Frank Ocean sings the hook and he talks about this very thing in “We All Try”.

I still believe in man
A wise one asked me why
Cause I just don’t believe we’re wicked
I know that we sin but I do believe we try

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