When the sun go down it's the magic hour

from Kanye West (Ft. Rick Ross) – Devil in a New Dress Lyrics on Rap Genius

Meaning

In photography and cinematography, the “magic hour” is the most beautiful time of the day, when the glow of a sunset (or sunrise) lights the Earth in a pleasing way

Kanye has shown interest in many artistic areas other than music, like photography, painting and fashion

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