The Lord is my shepherd
So tell the royal family to order my records
And spread 'em cross Europe in a organized method

from Jay Electronica (Ft. Mobb Deep) – Call of Duty Lyrics on Rap Genius

Since Jay is led by God, those in power (the royal family) should heed the will of God and support Jay by promoting him across their continent. The royal family could be the British Royal Family, since Jay visited London not long ago.

Otherwise, it’s probably the Rothschild Family. The Austrian branch of the family was elevated to nobility by Emperor Francis II. They were also prominent in England, France, and Naples.

Their coat of arms:

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