These 360 deals is craze
They call it 360 cause you trapped in a maze
360 deals are contracts between artistes and companies wherein which the company generally provides financial support for marketing, touring and promotion. In return, the artist gives the company a percentage of all of their income, whether it be from album sales, live performances, merchandise etc.
Deals such as these look tempting at first, but essentially enslave the artist. As 360 deals get more popular, more artists go the indie route, like Murs and Ski Beatz.
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