My cousin from the South said he just bought him a house
That lives around his neck like a white collar

from Kendrick Lamar – Vanity Slaves Part 1 Lyrics on Rap Genius

Meaning

His cousin bought a chain that costs as much as a house; also visually stimulating the image of a white noose; redemption?

Ironically, the Swishahouse chain is exactly that:

Nardwuar the Human Serviette, known for is very interesting and detailed interviews, referenced this lyric while interviewing Kendrick. .

http://www.youtube.com/watch?feature=player_embedded&v=6s5vlQdQp4s#t=127s

To help improve the meaning of these lyrics, visit “Vanity Slaves Part 1” by Kendrick Lamar Lyrics and leave a comment on the lyrics box