But in the land where niggas praise Yukons and getting paid
Its gonna take a lot more than coupons to get us saved

from Kanye West (Ft. Jay Z & J. Ivy) – Never Let Me Down Lyrics on Rap Genius

Meaning

Society’s priorities are horribly misplaced because accumulating material possessions is generally looked upon more positively than being a person of character. Fixing that problem (and saving society’s soul) is not something as straightforward as clipping coupons.

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