So I'mma dog my deal, give it the scorch you feel
And be on billboards til a cat bored with bills

from J.R. Writer – 9 Minute Freestyle Lyrics on Rap Genius

Meaning

This “billboards”/“bored with bills” wordplay is a poetic device called epanodos, the “repetition of a group of words in reverse order”. Adam Bradley’s book provides an old-school example from this old DMC freestyle:

I’m DMC in the place to be
And the place to be is with DMC

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