I heard once that they would rather hear about memories than enemies

from Drake – Headlines Lyrics on Rap Genius

Meaning

People would rather hear the positive things being talked about than the negatives. Elaborate more on your good times that you’ve had and things you miss doing rather than how your gonna get someone back, or what your gonna do when you see them next time. Or why y'all beefin, why y'all aint cool no more etc. Just more positive talk.

This should be considered the philosophy of Drake’s way of writing. That through his lyrics he will rather tell about memories than enemies, because that is what others will find easy relating to. And because rap is, among other reasons, about having an experienced artist telling his story — and to make the listener relate to his story.

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