Cause I been doin' this since CHiPS was out

from Jay Z (Ft. Beanie Sigel) – Ignorant Shit Lyrics on Rap Genius

Meaning

A play on (poker) chips above, this one’s a reference to the t.v. show CHiPS, which aired from 1977-1983
Jay-Z was born in 1969.
In Jay-Z book Decoded he explains that he really wasn’t hustling at the time the TV show was on but used it figuratively.

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