Like the way I emcee, man, they just be lovin' it

from Lupe Fiasco (Ft. Travis Barker) – Joaquin Phoenix Lyrics on Rap Genius

Meaning

He raps really well and his fans love it. This line is a perfect example why — just check out the dope references it contains:

MC+Lovin = McLovin from Superbad.

Also, Mc is short for McDonald’s.
Their motto is “I’m lovin it”.

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