Mexicans gonna love it like it was for La Raza

from Common (Ft. Kanye West) – Southside Lyrics on Rap Genius

Meaning

La Raza is a a term used by Mexicans that refers to Mexican Culture or Latinos in general. It literally means the race or the people.

Bonus Trivia: Mexican wrestler, Konnan, of WCW/nWo fame would often shout “Viva La Raza.” Then WCW showed what it thought about Latinos by grouping all of its Latino wrestlers together in a big jobber stable

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