They be mad, they not real, they won't fight, that's Hogan beef

from Wale – Ambitionz (Freestyle) Lyrics on Rap Genius

Referring to the wrestler Hulk Hogan back in the day when he only talked and didn’t actually fight anyone he talked shit on!
Hogan beef was also a scandal where Hulk Hogan was said to have relations with Brutus Beefcake

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