The present is right here, through the breath, watch it
The present is happening right now, pay attention before it goes away!
Play on words with “present”. The idea being that Macklemore sees the present as a gift, life is a gift.
Vipassana meditation is a technique taught by various sects of Buddhism in order to train awareness of the present and mindfulness of the self and all else. Most vipassana meditators focus on their breath in order to achieve the extreme concentration that allows the meditator to gain insight into the full awareness of their surroundings.
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