Step one in this process: scramble up in your projects

from Jay Z – American Dreamin' Lyrics on Rap Genius

Meaning

To paraphrase Tip O'Neil, “All crack-dealing is local”

From Jay Z’s biography, Decoded:

As with anything, you begin locally, in your own projects. The trip from Brooklyn to upper Manhattan once seemed as great a distance as going down South, or to a foreign country, with a foreign language. Repeat trips mean more money, familiarly with Papi, better relationships and credit. But credit is a vice, debt, a door-knocker.

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