Nice watch! No more Mr. Nice Guy. Hello, Mr. Nice Watch
J. Cole is playing on the common phrase “No more Mr. Nice Guy.” A nice watch would represent success and money in this context. He’s basically saying that he’s nice guys finish last and he’s gonna take charge now because it’s his time to shine (like a nice watch would).
Cole also got a Rolex (which is in fact a nice watch) when he got signed to Jay-Z.
Cole emphasizes the “UGH….nice watch”. It’s a reference to Jay-Z’s classic song “A Million And One Questions/Rhyme No More”, where Jay-Z said the exact same line in the same fashion.
This isn’t the first time Cole has subtly bit lines from Jay-Z.
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