(Dumb it down!)

from Lupe Fiasco (Ft. Gemini) – Dumb it Down Lyrics on Rap Genius

Lupe Fiasco is referring to his brilliantly-worded lyrics, which are considered too complex to be commercially successful or popular on the radio. They are telling him to make his lyrics more simplistic and stereo-typically African-American.

Example:
Proper Word: Sodium Chloride
DUMBED DOWN: Salt

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