“Red or blue pill?”…aaaaand Swallow.

Meaning

Refrence the the movie, The Matrix, where Neo is offered the choice between a red and blue pill. Taking the red pill would lead to his “escape” from the Matrix, the fictional computer-generated world that people live in, while if he took the blue pill, Neo would forget everything that happened and continue to live in the Matrix.

In modern culture, the red pill represents the painful truth of reality, while the blue pill represents the bliss from ignorance

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