I went up... I
Called G, I said, "man, you think we could still get that deal with Rocafella?"

from Kanye West (Ft. Jessica Rivera) – Last Call Lyrics on Rap Genius

Meaning

G Roberson runs Hip Hop Since 1978 (HHS78), the meme production company that signed Kanye.

(G (middle) with Kanye West and Spike Lee)

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