And I run it,
He “runs it” as being in charge but the word play connects Road Runner when he’s getting chased by Wile E. Coyote.
There’s been some mention of how cartoons and cereal (and toys) can be seen as forms of influence or even “drugs” for children growing up in this capitalistic society, creating a cycle of social automatons. Even though Kendrick may know this and be against the violence and materialism he’s seen, even from his dad, he is a product of both and is ironically “running” or promoting those “drugs” through his music, lifestyle, etc.
There’s also the irony that the violence and drug-culture his parents try to keep him from seeing, is ever-present in the cartoons he watches and the commercials he sees.
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