Now everybody just bow to the greatness, or die in the matrix
You're hereby dating, my destiny's waiting

from Kendrick Lamar (Ft. Rapper Big Pooh) – Thanksgiving Lyrics on Rap Genius

Meaning

You can either join Kendrick’s crusade, or you can keep living in the fake world that all of you live in. While you all waste your time seeing people you don’t care about, Kendrick is going after his dreams.

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