We make ‘em say ho cause the game is so pimpish

from Kanye West (Ft. Kid Cudi & Raekwon) – Gorgeous Lyrics on Rap Genius

Meaning

Make ‘em say ho!"

is what rappers say at concerts when they are trying to hype the crowd.

But this line also doubles to refer to rappers being like hoes to record labels in the game that is the music biz.

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