I can show 'em the water but can't make 'em drink it

from Game (Ft. Marsha Ambrosia (Floetry) & Nas) – Why You Hate the Game Lyrics on Rap Genius

Meaning

Nas can give the people good music but can’t make them listen to it. This is also a saying of the Nation Of Islam leader Elijah Muhammad, as told in The Autobiography of Malcolm X.
“You can lead a horse to water, but you can’t make it drink”

Elijah Muhammad

The Autobiography of Malcolm X

Malcolm X

The Game also mentions Malcolm X in Red Nation and even apparently has a tattoo of Malcolm X. Nas also seems to have some ties with the Islamic Religion and mentions Malcolm in his song Halftime. Along with this Nas also has a Malcolm X tattoo.

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