Keep it real this shit ain't really cool

from ScHoolboy Q (Ft. Kendrick Lamar) – Birds & The Beez Lyrics on Rap Genius

Meaning

The concept of keeping it real, in the context of the song, refers to always sticking with the gangster lifestyle. Through the history of rap, and especially gangsta rap, this concept has been glorified as rappers often want to maintain there image of being gangster. Q points out to his listeners that there is nothing cool about selling drugs and being involved in the street life.

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