They tell you be original and go create your own lane
Then they say sound like somebody else for my shit to get played

from Jon Connor – 'Til I Collapse Lyrics on Rap Genius

Meaning

Rappers are told to be original and develop their own style and signature technique. However, if that doesn’t work, the label will resort to the last option and tell the artist to make what appeals to the average listener… basically drop everything you stand for to make a few bucks and get a few radio plays. The term of this resort is called selling out.

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