[Verse 1]
Since day one I said fuck the fame and everything it dealt

from B.o.B – So Hard To Breathe Lyrics on Rap Genius

Meaning

When he broke out into fame, he swore to himself that he would not fall in with the crowd. He didn’t want to sell out or become obsessed with money or his image, all related to the fame.

In “Where Are You,” the final song on the album which goes into B.o.B’s relationship with the fans from the beginning, one remarks:
“Ain’t this the dude who said it ain’t about the price tag? Now on your records, all that you do is brag.”

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