Tell Rich I'm the face of Tommy
This is a reference to Rich Hil (verified artist on Rap Genius!), Tommy Hilfiger’s infamous “rapper” son. Theo means that he’s challenging Tommy Hilfiger’s "swag” per say, because he wear such high-end clothing.
In 1996 a rumor circulated that Tommy Hilfiger said “I wouldn’t have become a designer if I knew minorities were going to wear my clothes”. He later squashed the rumor, but Theo could be implying that he’s so powerful in fashion that as a black man he would be the face of Tommy despite Hilfiger’s rumored statement
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