Screaming "brand new!", when they just sanitized the old shit

from Black Star – Thieves in the Night Lyrics on Rap Genius

Meaning

Mos chides those who pretend that the past is really past, and that the oppression of past times will not return. Some might suppose that post-Civil Rights Act America is “brand new”, that it represents a new day, but Mos sees echoes of past oppressions in current practices — for instance, the war on drugs is facially race-neutral, but its impact is highly concentrated in the black community, making it comparable in some ways to Jim Crow justice.

Again, Mos is drawing parallels between the pop music industry and deeper forms of social exploitation. Record labels are constantly selling us on “new” fads and trends that are really rehashes of older musical forms and (in the case of minstrel shows transforming into modern-day cooning for white consumption) stereotypes.

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