They wanna see me wearing Polo drawers, put two chains on and that ain't
Wrong but that ain't me, I go too damn hard, I don't need clothes or jewelry
To stand out, black lip nigga with his hair wild, too damn proud

from Ab-Soul (Ft. Kendrick Lamar) – Illuminate Lyrics on Rap Genius

Meaning

Some folks would love to see Soul take a similar route as 2 Chainz and tailor himself to that image to increase his sales. He won’t knock that (he’s actually a 2 Chainz fan), but taking the materialistic, Polo-filled route for instance isn’t his cup of tea. He’s fine being himself, and believes that will make him stand-out.

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