Soon as you find out what planned obsolescence is

from Lupe Fiasco – Around My Way Lyrics on Rap Genius

Meaning

Lupe continues his recent trend of taking shots at electronics-fetishizing consumerism here.

Planned obsolescence is the practice of designing products with a limited lifespan. It’s pretty much the norm for electronic goods and clothing. Instead of being built to last, things are built to break after a couple of years so that you buy a brand new one. Which breaks after a couple of years. And so on…

Even sneakier is perceived obsolescence, when a company brings out a shiny new version of a product and convinces people to upgrade from their still-functioning older model.

“People must be trained to desire, to want new things, even before the old have been entirely consumed.”

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