And they told me not to be so complex
Dumb it down to accomplish articles in Complex

from Joey BADA$$ – Waves Lyrics on Rap Genius

Meaning

They want him to dumb his lyrics down so he can become more popular and get articles published in big name blogs, magazines, etc. Joey shut the doubters up though: he recently was featured in Complex’s article “Top 25 rappers under 25”. .

Lupe Fiasco also received the same criticism, which caused him to make the song “Dumb it Down.” .

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