Who runnin' shit today? G.O.O.D. Music!
Who runnin' shit today? G.O.O.D. Music!

from Kanye West (Ft. Ghostface Killah & Pusha T) – New God Flow Lyrics on Rap Genius

Meaning

With Cruel Summer, the label and group’s first album coming out soon, and “Mercy” reaching #2 on the rap charts and in the top 20 on the top 100 they sure own the biz right now.

Though being threatened by the opposing rap labels MMG and Young Money who have or will release group albums as well they still make this bold statements. In this brilliant tribal chant-like sequence at the conclusion of one of the best songs of the summer, Kanye declares that his label and the chart-topping artists that are signed are the kings of rap right now.

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