A nod to the Blueprint track of the same name and the song Allure from The Black album. Jay-Z also goes by Hov, Hova, or in the this case Hovito.
-ito at the end of a word means “little” in spanish. So it could be “little Hov”
To help improve the meaning of these lyrics, visit "Big Brother" by Kanye West Lyrics and leave a comment on the lyrics box