They signed me, Whitey Don and the Insane Clown Posse
And then they signed the Backstreet Boys and Britney
It's a pop label, what the fuck they want with me?
from R.A. The Rugged Man – A Star is Born Lyrics 1 on Rap Genius
At first, Jive looked like they were signing all “buzzing” white artists.
Whitey Don was a white reggae artist from Canada. He was first signed to Steely & Clevie Records in 1994, but joined R.A.’s label a year later.
Insane Clown Posse is a hip-hop duo that consists of, Violent J and Shaggy 2 Dope, both white rappers. They were signed to Jive Records, but never actually released material under Jive.
After the white rapper/reggae signings, Jive started signing “buzzing” pop artists.
Backstreet Boy’s self-titled debut was a huge hit and put them on the radar. This revived the boy band type groups. Others followed such as ‘N Sync.
Brittney Spears got signed to Jive in 1997. Her debut album …Baby One More Time was also a huge success.
At this point, Jive records was becoming a very successful record label. R.A., technically an underground MC is puzzled as to why he’s still apart of this record label.
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