Always on time so I never botch
The tick to the tock of the Mike D watch

from Beastie Boys – Here's a Little Somethin' For Ya Lyrics on Rap Genius

Meaning

UPDATE: The last of the Mike D watches have been re-released, and ALL proceeds will fund projects at Adam Yauch Park in Brooklyn Heights.

In June, 2011, the socially conscious Beastie Boys teamed up with NIXON to support public radio. They designed four limited edition watches, to benefit WKCR-FM, Columbia University’s non-commercial student-run radio station. According to Nixon co-founder and Director of Marketing, Chad DiNenna:

Public radio is for the people, by the people. This is a fun way to get involved and support a good cause. We are proud to work with The Beasties on this project and look forward to getting our friends and fans involved in its support.

Available in white, red, green and blue, the Beastie interpretation of Nixon’s Time Teller watch featured an image of Mike D and came in a maritime-themed package.

http://youtu.be/hf4cdr9QWZg

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