Always said if I rapped I'd say somethin' significant
But now I'm rappin' 'bout money, hoes, and rims again

from Kanye West (Ft. Ludacris) – Breathe In Breathe Out Lyrics on Rap Genius

Meaning

Kanye always felt that he would be a conscious rapper like Mos Def or Common. Instead, he just wants to rap about his possessions. This could be taking a jab at other MCs who decide to talk about things that don’t truly matter.

Kanye also literally spends the rest of the song rapping about money, hoes, and rims, in that specific order. The rest of the first verse is devoted to material wealth and consumption (money), the second verse is about trying to seduce women (hoes), and the third uses car-related wordplay (rims).

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