In a 2011 interview with A.V. Club, Violent J said:

Hell yeah, Snoop Dogg. Man, that’s awesome. I like that song to this day. We knew Snoop Dogg’s touring agent, and we contacted them, and we asked them, “Could we get Snoop Dogg?” and I believe he was on No Limit Records at that point, and he didn’t want to go through the label at the time. He didn’t want to go through any record-label business, but he said if we gave him $40,000 in a briefcase, he would spit the verse. [Laughs.] In a briefcase. So we went out there and delivered it in a briefcase. It was a kind of deal like, “Go ahead, keep the briefcase.” [Laughs.] He opened it, shut it, and then he went downstairs and did his rap. He played along that whole song. It’s different. The theme is, it’s a late-night talk show. We have a ska band called Gangsta Fun. We had this band that our producer Mike Clark knew, the ska band, they played the go-to-commercial and come-back-from-commercial music. Just like every show has a sit-in band, it plays the music when you go to commercial break. This band called Gangsta Fun, in our song, they played the music as we go into commercial break, and then we had a skit for the commercial, and then we come out of commercial break, and we’d drop the beat again, and we’d rap. Snoop Dogg got it. He took forever to do it, and I called him, I was like, “When are you, uh, are you still down to do it?” and he said, “Yeah” and he thanked me for saying his name in my rap, and I was like, “Shit, thank you.” When he did his verse, he said my name in his rap. I thought that was really cool. And he also gave a shout-out to Gangsta Fun, he mentioned their name as well, and he was just a real team player. He was awesome.