SnoopZoggyZogg

Verified as Zack O'Malley Greenburg

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About SnoopZoggyZogg

My real name is Zack O'Malley Greenburg, which means that I’m quite literally a real O.G. Also, I’m author of the Jay-Z biography Empire State of Mind (Penguin/Portfolio 2011). At my day job, I’m a staff writer at Forbes, where I’m in charge of the annual Hip-Hop Cash Kings list. I’ve also written for The Washington Post, Sports Illustrated, McSweeney’s and others—and I contribute to RapGenius whenever I can! For more, check out my website and follow me on Twitter.

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He sold his Rocawear clothing label for $204 million in 2007 Zack O'Malley Greenburg (Ft. 50 Cent, Birdman, Diddy, Dr. Dre & Jay-Z) – The Forbes Five: Hip-Hop's Wealthiest Artists 2012 4

“If I can rap about it, I can sell it”

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added at December 28th, 2012 19:28
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Channeling that energy toward Diageo-backed Ciroc vodka, much to the benefit of his bank account: Zack O'Malley Greenburg (Ft. 50 Cent, Birdman, Diddy, Dr. Dre & Jay-Z) – The Forbes Five: Hip-Hop's Wealthiest Artists 2012 4

On what makes an endorsement deal successful.

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added at December 28th, 2012 18:31
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Serch puts it less diplomatically. Zack O'Malley Greenburg (Ft. MC Serch) – Who Killed the Jay-Z Jeep? 33

On MC Serch’s role

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added at December 28th, 2012 18:17
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[Verse 3: Jay-Z] 50 Cent (Ft. Diddy & Jay-Z) – I Get Money (Forbes 1, 2, 3 Remix) 13

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added at December 28th, 2012 10:05
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Thanks to his knack for self-promotion. Zack O'Malley Greenburg (Ft. 50 Cent, Birdman, Diddy, Dr. Dre & Jay-Z) – The Forbes Five: Hip-Hop's Wealthiest Artists 2012 4

How Diddy is so unique and why his success is more difficult to emulate than Jay-Z’s.

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added at December 28th, 2012 09:53
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“One of my motivations in life is to be a billionaire,” said Birdman in a telephone interview with FORBES. “We’re going to keep working hard until we get our brand to be as big as possible. That’s the goal in life, that’s what I live for.” Zack O'Malley Greenburg (Ft. 50 Cent, Birdman, Diddy, Dr. Dre & Jay-Z) – The Forbes Five: Hip-Hop's Wealthiest Artists 2012 4

This is the first time Birdman made it to the top hip hop earners list.

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added at December 28th, 2012 04:32
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His dancing done, Bieber quickly settles into a chair behind a keyboard. Inspiration has struck: He starts tapping out a fresh beat, as comfortable with the sophisticated equipment as a pop star a generation earlier would be strumming a rhythm guitar. “Can you loop that, what I did?” he asks the engineer at one point. Bieber eventually turns to me: “The tech aspect is just fun for me.” Zack O'Malley Greenburg (Ft. Justin Bieber) – Justin Bieber, Venture Capitalist: The Forbes Cover Story 1

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added at December 28th, 2012 01:02
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Freaking amazing Zack O'Malley Greenburg (Ft. MC Serch) – Who Killed the Jay-Z Jeep? 33

“One of the year’s best rock books.” -Bloomberg

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added at December 4th, 2012 16:53
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EMPIRE STATE OF MIND: How Jay-Z Went From Street Corner To Corner Office Zack O'Malley Greenburg (Ft. MC Serch) – Who Killed the Jay-Z Jeep? 33

Go get your copy on Amazon!

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added at December 4th, 2012 16:51
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As Warren Buffett has said, “Should you find yourself in a chronically leaking boat, energy devoted to changing vessels is likely to be more productive than energy devoted to patching leaks.” Zack O'Malley Greenburg (Ft. MC Serch) – Who Killed the Jay-Z Jeep? 33

He said that in this letter.

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added at December 4th, 2012 16:50
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Comments

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Karissa Fret
April 29th, 2013

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David Jerabek
April 25th, 2013

It’s a pity you don’t have a donate button! I’d certainly donate to this superb blog! I guess for now i’ll settle for bookmarking and adding your RSS feed to my Google account. I look forward to new updates and will talk about this website with my Facebook group. Chat soon! David Jerabek http://www.younglondon.co.uk/member/178823/

Vonda Reinart
April 14th, 2013

Wonderful blog! Do you have any hints for aspiring writers? I’m hoping to start my own blog soon but I’m a little lost on everything. Would you advise starting with a free platform like Wordpress or go for a paid option? There are so many choices out there that I’m completely overwhelmed .. Any suggestions? Thanks! Vonda Reinart http://www.metacafe.com/f/channels/doubtparade9/

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"Sugar plum candy coated lines for the dummies / Decoded h..." (Jay Electronica – The Announcement) | accepted

Also a shout-out to his new boss Jay-Z, who released a memoir called “Decoded” shortly before signing Jay Electronica to Roc Nation. Dream Hampton (referenced later in the song) was the book’s ghostwriter.

"Alphabet boys might check my counts" (50 Cent – I Get Money (Remix)) | accepted

Specifically referring to IRS here.

"I took quarter water sold it in bottles for 2 bucks / Coc..." (50 Cent – I Get Money) | rejected

Correct lyric is not “quart of water” but “quarter water,” i.e. the bottles of flavored water that sell for $0.25 at your friendly neighborhood NYC bodega.

"Then go get a jar from Branson / And make sure I leave my..." (Mase – 24 Hours to Live) | accepted

More likely referring to Branson B, who was Biggie’s weed man and Cristal provider, and by all accounts a real mensch:
http://www.forbes.com/2010/08/17/branson-b-champagne-business-entertainment-hip-hop-cash-kings-sommelier.html

"My Jewish lawyer too enjoyed the fruit of letting my cash..." (Jay-Z – No Hook) | accepted

The Jewish Lawyer in question is Murray “Don’t Worry” Richman, see here: http://cityfile.com/profiles/murray-richman

"Moet" (Jay-Z – Feelin' It) | accepted

The guy from Cristal is actually named Frederic Rouzaud, fyi!

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