The Block Brochure: Welcome to the Soil 4

Sometimes, you wonder if E-40 is crazy. For the second time, he decided to release 3 albums simultaneously, flooding the market with a massive 45 tracks of new music. His reasoning, though, was sound:

If an artist can release two and three mixtapes a year for free, I can release two or three official studio albums a year for money. As an independent artist I do what I want, not what I can. I’m putting out three albums because I’ve got 3 decades of fans that I gotta satisfy. I’ve been through hella different eras of music and I survived successfully!

Was it successful? He may not have sold as many copies as he’d hoped, but this record is full of incredible beats and incredible rhymes. With Juicy J, Ty Dolla $ign, T.I. and Chris Brown on hand for guest spots should 40 get short of breath, the album never labours or loses focus. The lead single “Episode” was released in October, 2 months before the album, and helped do the heavy lifint on the promotional side. It’s a quality album.