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Vinylz produced “A Tale Of 2 Citiez” and “Fire Squad” on the album. He is perhaps best known for his production for Jay-Z, Rick Ross, Drake and Nicki Minaj.

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!llmind co-produced “Love Yourz” on the album together with Cardiak and CritCal.

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Excerpt from J. Cole´s Complex cover story 2014:

The things the business moves provide bring me happiness. Seeing Cozz about to drop his first project and remembering what that was like. Seeing Bas go on tour….

Is that what made you want to start the label?

I always wanted to be fucking Berry Gordy. I wanted to have a production platform. But now I realize that, even if I never produce a record for someone who’s signed to me, the real pleasure of having a label is watching somebody start from ground zero and get to level one, two, and three. These dudes are trying to get to 100. It’s mad rewarding for me to see.

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After his friend drops some knowledge on him, Cole realises how lucky he is and how frivolous his thirst for the latest kicks and TV were – his new house 2014 Forest Hills Drive is amazing compared to the trailer park.

Cole preaches that REAL LOVE is worth more than any materialistic object throughout the album.

https://www.youtube.com/watch?v=QR-Nw5LVBgI

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Cole spent so much time on himself, focusing on his career, honing his craft, getting more famous and he regrets not being attentive to his family. He’s reached a point where he wants to be there for his girl and mom.

Now, Cole is looking back on his life as an adult with a renewed sense of appreciation—gratitude is a big theme on this song and the entire album. As he said to NPR:

I gotta base my happiness on what I have. Which is the people I have in my life, the love I have in my life… It could be the shoes that I have on that I love. It could be — even though that’s a material thing it’s like, I’m appreciating how they feel on my feet. It could be the relationship I have with my mother.

The man himself explains it in the video below.

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Cole employs a triple threat of wordplay to announce himself the best rapper in New York.

  • He plays on ladder/bar in terms of rapping ability. He climbs so high you’d need an aeroplane to see him.

  • Air Force One is the designation of whatever plane the president, at the time of writing, Obama, is flying in. Cole is like the President – number 1.

  • You’ll never reach that – Cole’s rhymes are so dope you’ll never realise he just said he was the best in New York twice in two bars.

Also a reference to Kendrick Lamar’s Control verse, which Kendrick ends with an extended metaphor saying that Kendrick is about to “set the bar high”. The extended metaphor takes place on a plane.

In Kendrick’s verse, he also proclaims himself as “The King of New York”. In response to Kendrick, Cole proclaims the position too, and he sets the bar even higher, also using an extended metaphor involving a plane.

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Cole progresses from Carolina’s finest in the first verse to New Yorks finest.

While he grew up in Fayetteville, it’s been 11 years since he moved to New York. Cole is a Big Apple native adapting not just to the colder climate, but also the rap game´s climate.

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Cole alludes to the then-recent killing of teenager Michael Brown in Ferguson. This event inspired the tribute song “Be Free,” which was recorded around the same time as FHD.

Cole attended Michael Brown’s funeral and even gave a nod to his city on “Note to Self.”

While of course a life is priceless, Cole feels the idea of the toe tag (a piece of cardboard attached to the big toe of a dead person in a morgue) represents the price tag of the human being. “The system” has shown that it doesn’t value the lives of black men.

The use of “not one zero in sight” could also mean that in Cole’s eyes, no black man is a ‘zero’, as in worthless.

Alternatively, the line could also be interpreted as a metaphor for the value of black people in the eyes of the United States. “Not one zero in sight” could reference the price of the black man on his toe tag being incredibly low, as opposed to a number such as 1 million which has multiple zeros. Therefore Cole may be challenging the nation in saying that people undervalue the life of a black man in America, and no amount of zeros on a toe tag could ever be enough.

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Take away the football team, the basketball team. And all we got is me to represent New Orleans, shit

Cole already touched this topic on “Kenny Lofton.”

They only care ‘bout a nigga when he writing a rhyme, boy
Kenny Lofton, you feelin’ my pace?
They only care ‘bout a nigga when he stealin’ the base

In the aftermath of the Ferguson incident the only famous role models for the kids who spoke out were rappers and ballplayers. For instance Talib Kweli and Killer Mike.

Cole goes on to explore the topic of having no one to look up to on the album’s “No Role Modelz.”

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